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About Aroma Actives

Geraldine Howard is the Co-founder and President of Aromatherapy Associates, a luxury British skin and body care brand, centered on the vast therapeutic benefits of essential oils and natural botanicals.

Her artisan background, having studied under one of the world’s most renowned aromatherapy experts, Micheline Arcier,  and with over 35 years experience, has lent itself to her proudly being considered an eminent worldwide pioneer in the field of aromatherapy.

A strong desire to reach a larger audience and Geraldine’s passion for aromatherapy’s therapeutic properties has led her to create Aroma Actives.  The affordable luxury brand was launched in November 2013 as an attainable, naturally effective skincare line that retains the integrity and heritage of Geraldine’s masterful background and training.

‘Natural Beauty For All’

Established and formulated by Geraldine Howard, renowned aromatherapy expert and pioneer.  Aroma Actives is centered upon her expertise, passion and belief in the natural benefits of aromatherapy’s essential oils and active natural botanicals.

Aroma Actives believes in offering a ‘Pure, Natural and Effective’, quality-assured, yet affordable luxury brand. By utilizing Geraldine’s experienced background and training in natural active ingredients and essential oils we have created a 16 strong skincare line.

We know the importance of building a credible brand that consumers trust.  This, combined with the ever growing interest in holistic wellbeing and lifestyle, has led to Geraldine formulating Aroma Actives, as with all aromatherapy, to have both the body and mind at its core.

Aroma Actives prides itself on creating an attainable brand that sustains its passionate belief in using the best possible natural active ingredients and essential oils. The result is the uncompromised, superior composition of Aroma Actives products which are formulated free from harsh chemicals.

Free From

In keeping with our mantra ‘Natural Beauty For All’, we are proud to fly the ‘free from’ flag.  All of Aroma Actives products are free from:

- Parabens
- SLS (Sodium Lauryl Sulphate)*
- Mineral Oils
- Petroleum
- Propylene Glycol
- PEG
- Artificial fragrances and colors**


* Excluding Shampoo and Wash.

** Excluding Shampoo, Conditioner, Wash and Lotion